Data Protection and GDPR

Our commitment to GDPR

What is GDPR?

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to reinforce data protection for everyone within the European Union. It defines new laws based on a set of principles that businesses which handle personal data of EU citizens must follow.

The major principles of GDPR require that personal data should be:

1. Processed lawfully, fairly and in a transparent manner in relation to individuals.

2. Collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes.

3. Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.

4. Accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.

5. Kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of individuals.

6. Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

What are we actually doing?

We take data security and privacy of our customers extremely seriously. We are constantly reviewing our systems and processes to ensure we abide by the GDPR principles.  This is not limited to, but involves new policies and procedures for the following:

1. Internal access and permissions to view/edit data

2. Encryption of data in rest, transit and backup

3. Customer consent

4. Data minimisation and quality

5. Customer requests for rectification, portability or deletion

6. Network security

7. Breech notification

 

SSL

All sensitive information, including your personal details and credit card information, is kept confidential through the use of a secure socket layer (SSL). This means that information can only be exchanged between you and American Attractions, and that no third party can access this data. The padlock symbol on your browser shows which pages are covered by this security system.

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